Branson is a charming, unique, and friendly small town located in the Ozarks region of southwest Missouri. Built on a ridge, Branson provides spectacular views of the surrounding mountains.
Tourism is the primary growth industry in Branson. While Branson’s population is about 10,000 people, the city has many services that equal or surpass larger urban areas and can handle the needs of the eight million annual visitors traveling here.
There is a broad range of employment available, and many retirees find part-time work in the town’s many entertainment attractions and theaters. Where to Retire magazine selected Branson as a top retirement spot because of the scenic beauty and low cost-of-living. In addition to its appeal to retirees, there is a younger generation of residents who have found that Branson offers something for everyone including great secondary schools and two post-secondary colleges.
Branson has a rich history of more than a century when the first settlers populated the Ozarks region along the banks of the White River. When the Missouri-Pacific Railroad selected its north-south route through the Ozarks, it sparked the logging industry that established Branson as a thriving town.
The first tourists came to hunt and fish. Tourism began in earnest when Harold Bell Wright visited Branson in 1903, and wrote a book, “The Shepherd of the Hills.” It was an immediate hit, and people began traveling here to see the setting of the story. Recreation got a boost when two dams were built on the White River, forming Lake Taneycomo and Table Rock Lake.
Branson’s music industry began in 1959 and has steadily grown, offering a variety of musical entertainment for every taste. And now there are numerous attractions, shopping, golf courses, fishing, outdoor recreation, dining, and much more.
Branson is widely known for its wholesome, family-friendly atmosphere, along with its pride in our veterans, and with a mild climate and four seasons, an affordable year-round recreation.